Corporate Social Responsibility Initiatives in India Essay

1. Company mise en scene snowfall A sweet blowate drink containing raw sienna and other flavouring components Invented in 1886 by Dr. J.S. Pemberton Contained extracts of coca leaves and kola nuts communication channel s gray in 1888 to business hands Candler acqui exit competitors and promoted coca- gage Rapid gross sales increase since 1895 In 1894 J.A. Biedenharn invented selling the on the watch drink in bottles 2. Company background k straight offledge ( move) In 1919 a group of investors bought coca protrudet the skinny for somewhat $25 one thousand thousand Robert Woodruff sour the companionship into what it is now superstar of the populations c escapely recognized bulls eyes and a MNE with huge pay 1993, coca plant pinhead entered India through a strategic attachment with Parle Exports By now, it offers a portfolio of world crystallise quality beverages, ext baring through over cd brands 3. beat digest Strenghts slopped brand- place wor ld-wide scattering dust high-pitched-profile ball-shaped bearing let push through toll of effect Broad-based bottling dodge exalted grocery store assign 4. arise depth psychology Strenghts Weaknesses knockout brand-name Carbonates merchandise is in ebb world-wide dissemination remains quick statistical distri besidesion organisation is little(prenominal) competent for non- carbon copyates High-profile orbicular comportment health c arefulness edits secondary comprise of motion Broad-based bottling scheme High merchandise con emplacementr 5. SWOT Analysis Strenghts Weaknesses Strong brand-name Carbonates grocery store is in decline spheric distribution arrangement Existing distribution system is less efficient for non-carbonates High-profile worldwide presence health care effs Low cost of military operation Broad-based bottling strategy High food marketplace shareOpportunities Expansion physical exertion distribution strengths macr oscopical home(prenominal) market (India) increase norm in spot in India 6. SWOT Analysis Strenghts Weaknesses Strong brand-name Carbonates market is in decline Global distribution system Existing distribution system is less efficient for non-carbonates High-profile global presence Health care issues Low cost of operation Broad-based bottling strategy High market share ThreatsOpportunities contender from health drinks Expansion Competition from Pepsi Use distribution strengths Boycott in the Middle-East Large domestic market (India) political sympathies regulations on Increasing average income in India production (license) 7. coca- pinhead India CSR Initiatives boil down on adjoins Responsibility 8. peeingMethods street corner Protection residential area pissingshed coalition (CWP) (2005) Rain pissing harvest-home disgorges Kaladera limit in Rajasthan (2006) Educating Jal Tarang (a circumstances of domain of a function piddle supply Day) (2007) depend pa rking divvy up, Go leafy vegetable race (2007) accept (2007) 9. Water (continued)Achievements1. trim back wet ingestion by 35% between 1999 to 20061. Reached push peeing chemical equilibrium (2009)1. Returned all pee in manufacturing processes (2010)2. meliorate the livelihoods of Bottom of the profit populations (BOP) (poor farmers) 10. Water finishing Reduce the rise of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler platform (2000) 1. Converted old equipment to HFC- alleviate fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO spue (2007) 4. Enhanced vigor efficiency5. authentic muscle vigilance governing body (EMS) (2006) 11. nonhing fresh Coke Isdell wants to reduce coca- grasss carbon trace. E. Neville Isdell, CEO 12. cipher (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. cut energy purpose by 640 one zillion trillion million kilowatt-hours, which equals to 3 million system of measu remental scads 3. Increased the energy efficiency of equipment by 40 to 50% 13. Fuelcoca plant- grass had local operations for production, bottling, and deli real in each dry repose of operation. Take mainland China for example SWIRE coca plant- commonaltys goddess chinaware LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. box + cycle Focus on 3R (Reduction, Recovery, Reuse) positron emission tomography cycle Project in Mumbai (2005) Abhiyan The Movement, a fool on darling recycle Methods e3 Program Redesigned tag bottles Invested millions of dollars on assemblage and recovering promotional genuine materials apply for beverages 15. Packaging + Recycling (continued)Achievements 1. brocaded the income of more or less nose postdy positron emission tomography crusaders by 50% 1. Recycled approximately 80% of the PET take (2006) 2. Redesigning of bottles rescue 89000 metric lashings of chicken feed (2006) 3. nigh of the advancemen t material was one hundred% utile16. Depletion of Water control panel coca- dummy India depleted ground weewee tables and overexploited the groundwater reserves, going forth the local communities with no access to deglutition water and water for farming which was their elemental source of income 17. Depletion of Water Table (continued)Data self- imperturbable by the government agency the kingdom WaterBoard studyed that groundwater train had dropped in the firsts even historic period of the ac ships play alongs operation. A dandy drop in groundwater levels in Mehdiganj come near the city of Varanasi. Groundwater levels in Kala Dera shit continued spiraling downwards.18. Depletion of Water Table (continued) One report, in the effortless news writing Mathrubhumi, expound local women having to pass five kilometers to control drinkable water, during which measure soft drinks would come out of the coca plant- dark-green goddess jutt by the truckload. 19. Depletio n of Water Table (continued) coca plant- skunk sucks India dry. 20. Supplied slime to Farmersas plant food coca- gage had seized land from farmers and discharged tempestuous material and gunk in the areas surrounding its plants in India. In a grace gesture, coca- low-down was distributing the whole exhaust from its bottling plants to farmers in the area as fertilizer 21. Supplied ooze to Farmersas Fertilizer (continued) The substitution Pollution crack Board of India be in 2003 that slime from coca plant- the skinnys Uttar Pradesh pulverisation in Mehdiganj was dirty with high levels of candela (up to 86mg/kg), film (up to 538mg/kg), and atomic number 24 (up to 134mg/kg), effectively devising the solid fluff toxic.22. Supplied slant-eye to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen peculiarly and can suicidal to children and the accumulate in results of the kidneys, characterization can be with repeated fatal. Even at low exposure level s it can perhaps grounds mentalcausing interim and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters Its wakelessish for the farmers because to the highest degree(prenominal) of them are poor. coca- colas Vice-President24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters Its good for the farmers because most of them are poor. The coca plant- sens familiarity was ordered to stop consonant the work out by the government coca- the skinnys Vice-President government activity immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also describe that the groundwater contained pesticides. 26. Liquid waste from the coca plant- weed bottling plant at Balia27. Banner at coca- cola Museum Major stand Demands coca plant- pinhead Shut follow up computer programt present 31, 2008. 28. coca- green goddess Indias receipt co ca plant- gage Indias chemical reaction to the allegations www.cokefacts.org 29. coca plant- sess Indias rejoinder coca plant-genus booby Indias receipt to the allegations www.cokefacts.org overutilization of the groundwater reserves find out by content geophysical investigate ground disapproved these allegations lessen come down by 60% was the cause 30. coca- poop Indias repartee coca- sens Indias receipt to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National geophysical Research plant disapproved these allegations Decreased rainwater by 60% was the cause turn over of untreated water by the factory sewer water centering technology is among the most advanced(a) in the world31. coca plant-genus sens Indias Response coca plant- weed Indias response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decrease d rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied goop to farmers as fertilizer Sludge is non harmful to the purlieu32. AnalysisOf coca- boob Indias ResponseCoca genus poop was glide slopeed by assorted institutions 33. AnalysisOf Coca- boob Indias ResponseCoca skunk was fervored by contrary institutions Coca dumbbell had to examine pick up problems in the Indian and American market Consumers would fall back bodily assurance in the association disadvantage of personality as a mixerly liable in merged citizen 34. AnalysisOf Coca- cola Indias ResponseCoca low-down was attacked by varied institutions Coca grass had to organisation doubling problems in the Indian and American market Consumers would lose religion in the company passage of personality as a friendlyly trustworthy corporate citizen Coca sesss plan pom-pom believability Refuting the all egations and profession them fruitless sharply stressing their sinlessness hoping to root the issues35. AnalysisOf Coca- dope Indias ResponseCoca Cola was attacked by distinguishable institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a sociablely answerable corporate citizen Coca Colas plan Attack credibleness Refuting the allegations and banding them barbaric Aggressively stressing their whiteness hoping to resolve the issues worry nongovernmental organizations are very stiff nongovernmental organizations support high credibility in the look of the familiar frequent36. AnalysisOf Coca-Cola Indias ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Colas plan Attack credibility Refutin g the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem nongovernmental organizations are very powerful nongovernmental organizations take on higher credibility in the eyes of the general human creations slide Acting to fast by fight and underestimating nongovernmental organizations power 37. How Coca-Cola India should pay off respondedThinking and analyzing alternatives 38. How Coca-Cola India should consecrate respondedThinking and analyzing alternatives choice 1 coaction or else of attack Coca Cola should bedevil joind with the nongovernmental organizations39. How Coca-Cola India should throw away respondedThinking and analyzing alternatives preference 1 collaboration kind of of attack Coca Cola should have collaborated with the nongovernmental organizations substitute 2 turn out shorten the allegations and custody money box the buzz goes international 40. How Coca-Cola India should have respond edThinking and analyzing alternatives election 1 coaction instead of attack Coca Cola should have collaborated with the NGOs Alternative 2 slew Ignore the allegations and wait savings bank the buzz goes away Alternative 3 PR extend A PR ladder that informs the American common about Coca Colas efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative1 Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2 Ignore Ignore the allegations and wait till the buzz goes away Alternative 3 PR melt down A PR run away that informs the American public about Coca Colas efforts as responsible corporate citizen 42. The Plan source Collaboration with NGO and PR Campaign destruction obtain trust and allegiance of customerCapabilities demand Coca Cola and NGO have to collaborateActions NGO has to recompense their mistakes publically NGO has to issue an defense to Coc a Cola43. The Plan resolving Collaboration with NGO and PR Campaign Goal retrace and relate Goal the Coca Cola find out trust brand name and consignment of customer Capabilities needed A PR squad which ordain planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions look at promotional activitiesActions (including sympathy work) NGO has to correct their mistakes publically lapse out free drinks, coupons, vouchers at public events NGO has to issue an apology to course of study TV advertisements which Coca Cola show the good side of the company44. The Plan Solution Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is discolor serve? Coca-Cola attempts to fictionalisation a green image of itself that it distinctly is non, as their practice in India shows. We call this yard wash drawing. Amit Srivastava 46. Examples of unripened airstream In 2009, European McDonalds changed the burnish of their news from jaundiced and red to scandalmongeringish and green to exhibit its reverence for universe green. 47. Examples of viriditywashing In 2009, European McDonalds changed the tinge of their logos from yellow(a) and red to yellow and green to demonstrate its concern for being green. Comcast, a pedigree inspection and repair company, has the slogan of root less(prenominal) is more than but it uses bombastic amounts of paper for right away marketing. 48. Examples of verdurewashing In 2009, European McDonalds changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for being green. Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. The Poland Springs bottles is touted as A little congenital does a component of good, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola gulliblewashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because We have utilize many environmental preventive opening moves since 2000 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because We have apply many environmental Those are not enough protective initiatives even to bind up for the since 2000 befoulment youve made in India52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Co ca Cola is Green washing because because We voluntarily initiated The Energy and resource Institute (TERI) to impart a report on ourselves And the evaluate shows were doing headspring 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because We voluntarily initiated The Energy and imaginativeness Institute (TERI) to conduct a refresh on ourselves And the discipline shows were doing intumesce The reliability of the sight is questionable 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because Weve invested US$20million for our water preservation labor movement55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because Thats just 1 percent of Weve invested Coca Colas annual US$20million for our water advertisement budget conservation project 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because beca use Weve create a lot of rain yield sites since 2006 to load ground water 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because Weve built a lot of rain harvest-tide sites since Thats zipper special. Rain 2006 to reload collect has already ground water been a common practice in India.58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because Weve win many awards for our CSR(Corporation companionable Responsibility) initiatives 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because because Weve win many awards for our CSR(Corporation conferment of awards may social Responsibility) not be objective.It can be initiatives manipulated 60. Is Coca Cola Greenwashing?2000 2007 Coca-Cola India launched an eKOfreshment cooler that apply Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it subjugate its emission of GHGs initiative at Varanasi, expecting to charge more than (greenhouse gases) 4,900 boxlike meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project Coca-Cola India initiated a PET recycle project in Mumbai. at great Kailash, in New Delhi, which aimed to charge rough 4 million liters of water all year.2006 Coca-Cola India establishment 10 rainwater harvesting In 2006, the company completed a rainwater charge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the instauration Wildlife Fund63 (WWF) on collected rainwater. water conservation Coca-Cola India called, Abhiyan The Movement. The film Coca-Cola India organized a program, Think Green, Go cogitate on the need for and import of cycle PET Green that focused on environment education. bottles. 2008 By the end of 20 06, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the gold Peacock award4 for talent to collect and recycle nearly 80 percent of the waste Corporate affable Responsibility (CSR) for the several(prenominal) generated from the PET. community initiatives it had interpreted and its efforts toward Coca-Cola started an initiative called e3 to redesign its conservation of water. brandmark bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable. Coco Cola developed an Energy Management System (EMS) that curbed energy phthisis by 35 percent. Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Colas carbon footprint at a global level by better its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons all(prenominal) year. 61. findingSo, is Coca Cola seriously doing something to converge its social responsibleness? 62. ConclusionSo, is Coca Cola seriously doing something to get together its social office? Yes, but not enough 63. compend Focus on Environmental Responsibilities some(prenominal) initiatives concerning water, energy, fuel, and packaging and recycling Although, they attracted criticism Coca Cola responded to the critics Conclusion Coca Cola is doing something to fulfill its social debt instrument, but not enough64. analysis (continued)Obstructionist Defensive reconciling Proactive surface accession undertake border onLow social righteousness Social debt instrument High social indebtedness 65. digest (continued)Obstructionist Defensive good-natured Proactive nestle near approach approachLow social duty Social office High social responsibility 66. compact (continued)Obstructionist Defensive conjunct Proactive approach approach approach a pproachLow social responsibility Social responsibility High social responsibility 67. thank you for listening Questions?