Entrepreneurship and Social Enterprise Essay Example | Topics and Well Written Essays - 1500 words

Entrepreneurship and Social Enterprise - Essay Example This theory pertains relates to financial investment made in the company. Therefore, this theory seeks to ensure that the investments made in are growing constantly. The Frieze scenario also brings to focus investment theories. These theories elaborate the why people invest well aware of the possible consequences. The theories also elaborate the perception of individuals towards risks. The risk bearing theory introduces risk as a vital aspect of investment. In the above scenario, the three partners risked their finances by investing in such a firm. The partner could have lost the funds invested in the entity if it failed to succeed. The theory outlines risk taking as a vital factor, which triggers investment (Carrillo 2007. P. 100). This write up will evaluate major happenings in this entity. The major happenings include launch of the magazine, introduction of art fairs and the expansion strategies available to the entity at 2008. The analysis of the major happenings will evaluate th e factors, which triggered the entity’s success at each stage. This write will culminate with a detailed examination of the entity’s possible expansion strategies and the possible implications of their adopting any of the strategies. The three individuals had a clear strategy of what they wanted to undertake. A magazine targeted art lovers in England. The founders had identified a specific field, which their magazine would target. The magazine targeted the arts lovers. Clear identification of their segment enabled the company to focus on their customers’ needs. This also enabled the team identify their competition easily. Consequently, they had to provide the clientele in the art world with more value than their rivals. The managerial team had identified the name that their magazine was to assume. This helped the magazine to maintain its values. Therefore, the magazine