Communication Press Release Essay Example

Communication Press Release Essay Example Communication Press Release Essay Communication Press Release Essay For Immediate Release: Sudden Departure of XYZ, LLC Chief Financial Officer XYZ, LLC is restructuring to compete in a difficult economy San Diego, October 5, 2011 – XYZ, LLC announced Alex Martin, the company’s Chief Financial Officer (CFO), has resigned effective October 5, 2011. Alex Martin has replied no comment about the sudden departure, but XYZ, LLC reported he is pursuing other career opportunities. Industry experts speculate the resignation is due to the company’s impending financial crisis. The organization is appointing interim CFO June West as the new CFO. Alex Martin joined XYZ, LLC in 2006 as Chief Financial Officer. He has helped the company reinvent its operating model and accounting procedures. XYZ, LLC is a dynamic company with a bright future said Interim CFO June West. â€Å"The company will be restructuring, and I will be facilitating the transition process in the months to come. † West states the restructure will help solidify this company’s position in the realm of accounting firms, by reallocating company assets and implementing new accounting standards. She adds that, â€Å"Our goal is to form partnerships where both parties benefit we want to build life-long relationships with our clients. â€Å"XYZ, LLC was founded on integrity and honesty and that is the basis of every project we undertake. † XYZ, LLC will be holding an Annual General Meeting to address concerns of shareholders, and discuss further business matters due to the restructure and the sudden CFO resignation. The organization restructure is expected to give XYZ, LLC a new competitive edge in an indust ry faced with a difficult economy. Notice of Annual General Meeting: Today XYZ, LLC declared they will post resignation information to shareholders along with a Notice of an Annual General Meeting (AGM). The AGM will be held on October 12, 2011 at 1 pm in the Balboa Events Center for Business, San Diego, California. The Annual Meeting Notice lists the following objectives as: 1. Implementation of the Companys Annual Report for the 2011 fiscal year; 2. To dismiss Alex Martin from XYZ, LLC effective immediately; 3. To appoint June West as new Chief Financial Officer effective immediately; 4. To outline impending organizational structure changes. For more information visit, www. xyzllc. com, email [emailprotected] com or call 1-888-888-8888. About XYZ, LLC XYZ, LLC is at the forefront of the accounting industry. Its committee has a combined total of more than 75 years of business, accounting and financial experience. MEMORANDUM TO: Tom Stiles FROM: Accounting Department, Charlene Brown CPA DATE: 10/5/2011 SUBJECT: CFO Resignation As you are aware, Alex Martin has suddenly resigned from the company. We have obtained information from The U. S. Securities and Exchange Commission (SEC) that they will be investigating our companys accounting practices. Due to the impending investigation, the SEC has requested certain documentation to be provided for them. A subsequent memo will be attached outlining each request of the SEC for you to look over. Due to the fact that XYZ, LLC is a publicly traded company with an investigation approaching, coupled with the unexpected departure of the CFO, our company is legally required to issue a public notice. I have attached a copy of the Press Release to be posted, please review this at your earliest convenience. The company must take into consideration our external stakeholders and their feedback regarding these matters. Furthermore, there must be an ethical exchange of information between the SEC and our organization. It is imperative that we supply shareholders with all required information in a calm demeanor, since possible rumors could undermine company values. There needs to be a balance, shareholders want to know their investments are safe, but business practices must be performed in an ethical manner according to SEC guidelines. Great care should be taken in notifying the public in this situation, the value of communication should not be underestimated. The public may be influenced by negative information from unreliable sources, such as tabloids and media. It is our hope that this press release will ease any concerns the public may have regarding the financial viability of the organization. The CFO in any business plays a major role in the financial future of the company. A sudden departure in this leadership position could pose financial risks for any business, so rumors may surface rapidly. It is expected that the press release will achieve the goals of the organization and diminish any public negativity. The press release was created to improve and build on our rapport with our employees, customers, investors, shareholders, and the general public. This release will help facilitate a perception about the risk and profitability of our business that will transform the public opinion. Upon completion of the investigation by the SEC, a follow-up release may be required. This memo is provided to keep you informed of the many changes to come at our organization. Please review the information in its entirety and if you have any concerns or questions feel free to contact me at [emailprotected] org. References Sietel, P. Fraser (2011), The Practice of Public Relations, ISBN: 9780136088905 copyright  © 2011  Pearson Education, Inc.